What are Pros and Cons of Integrated Services?
Answers: Pros and Cons of Integrated Services—It has be argued that IMC is nothing exotic, particularly within smaller companies and communication agencies that have coordinating promotion tools for years. The schoolbook discusses the advantages and disadvantages of the one-stop shop.
1. Advantages of integrated services
o Greater control of the promotional process allows for more synergy among each of the communication program elements
o More convenient for clients to coordinate adjectives promotional efforts near one agency
o Agencies with IMC capability can create a single image for the client
2. Disadvantages of integrated services
o Synergy and economy of scale are regularly not achieved by a single agency handling adjectives communication areas
o Internal conflicts often arise inwardly various departments inwardly a large agency over areas such as public relations, public relations or sales promotion
o Limits client’s potential to take authority of specialists in many IMC areas