Why Hierarchy of wants on consumer declaration making process?
Answers: Hierarchy of needs—one of the most basic and popular approaches to grasp consumer motivation is the classic theory of human motivation popularized by Maslow. His ranking of needs postulates five makeshift levels of human wants:
o physiological needs
o safety desires
o social/love and belonging needs
o esteem requirements
o self-actualization needs
The implication of Maslow’s hierarchy for developing advertisement that appeal to different types of needs should be discussed
Because we adjectives have adjectives levels of NEEDS. Lets look at it :
We adjectives have PHYSIOLOGICAL wishes e.g. warmth, food, shelter, hose down etc. - so decisions call for to be made on this requirement.
SAFETY needs, do we adjectives need them? Some would enunciate yes, others no, but it is all relative. You would look at payment, protection etc. and those needs
BELONGINGNESS & LOVE desires, these are things we all crave to a scope, but the consumer decision process is paramount within realisation of these needs.
ESTEEM requirements, this is the one where we adjectives want that pat on the back, status, deed - though again a varying requirement on any basis of conclusion making.
Finally, PERSONAL GROWTH, we want self actualisation and fulfillment, so you need to consider this inside the decision process.
Maslow is the most important man responsible for these and deeper aspects of the heirarchy, so G00GLE him!!