How to promote a website at free or low AD cost?

I am working for www.sourcingmap.com and our boss give the impression of being don't want put much moeny on ADs. So i ask the cross-examine, seem i am not at wording.

Answers:
Here are some free ways to promote websites:

Write articles and submit them to Ezine Articles.

Answers culture's question on your topic here beside a relevant contact final to your site.

Start a blog and consequently submit it to blog directories.

Give away a freebie such as an ebook, report or ecourse on your topic.
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