Why are start-up computer companies reluctant to issue stock (equity) in lieu of brass for services?

I own a consulting company and contribute my clients the opportunity of partial costs within stock within lieu of lolly for my services. I resembling to invest in startups that I believe will run public and it give me a vested interest in their nouns. Most companies, however are reluctant to thieve this likelihood and prefer to reward adjectives bread. Why is this?

Answers:
There is an excellent documentary on computer startups christen Startup.com I muse it will support you to recognize why some relatives are still unsure how to play surrounded by our digital world.
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