Finance/Marketing... Question...?
Does anyone know what is the difference between marketplace potential and sale potential?
Answers:
I spent 32 yrs. near one of the largest marketing companies in the world and the singular difference I can guess of is that copious times you can attain a product on the souk, however the product really have massively little potential to be a product that will flog. In copious cases a company would prefer to enjoy their "dog" product on the shelf than a competitors. There is individual so much space on the shelf and recurrently you can a buy a product into the marketplace purely to take more brand baptize exposure. Think of it this opening, is a customer more probable to buy a brand A product which have ten different items on the shelf or brand B which have five items on like shelf? It get down to visibility and some times you will put a product out in attendance which will support bazaar your entire product dash but its self have almost no sale potential.
It's be a while but. I believe "souk potential" is the "possible" size of the flea market close to over 100 million inhabitants inevitability auto insurance. Market potential is "100 million consumers". Sales potential is the dollar amount multiplied by the open market size. So if the average policy is $1000 a year you'd multiply the "marketplace size" by the "dollar amount surrounded by projected sales" to arrive at the potential sales volume. So 100M X 1000 = seriously of zero.
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Answers:
I spent 32 yrs. near one of the largest marketing companies in the world and the singular difference I can guess of is that copious times you can attain a product on the souk, however the product really have massively little potential to be a product that will flog. In copious cases a company would prefer to enjoy their "dog" product on the shelf than a competitors. There is individual so much space on the shelf and recurrently you can a buy a product into the marketplace purely to take more brand baptize exposure. Think of it this opening, is a customer more probable to buy a brand A product which have ten different items on the shelf or brand B which have five items on like shelf? It get down to visibility and some times you will put a product out in attendance which will support bazaar your entire product dash but its self have almost no sale potential.
It's be a while but. I believe "souk potential" is the "possible" size of the flea market close to over 100 million inhabitants inevitability auto insurance. Market potential is "100 million consumers". Sales potential is the dollar amount multiplied by the open market size. So if the average policy is $1000 a year you'd multiply the "marketplace size" by the "dollar amount surrounded by projected sales" to arrive at the potential sales volume. So 100M X 1000 = seriously of zero.