Market Segmentaion..

Does anyone know what is the souk segmentation process and when should a firm utilize the process?

Answers:
Even color is a segment. How it can be utilized is as follows; One can want on the product and see which segment most probable would approaching to consume it and brand name change on the product near directing your promotional drum up support at that cluster or segment.
For example if it is a black product even medium can be chosen, resembling you can flaunt surrounded by Ebony the black magazine so that selling revenue will be resourcefully spent and you achieve maximum exposure of your drum up support to the cluster most promising use your product.
If an Atheletic footwear or product or food the medium can be Sports Illustrated.
One can also research on the buying customs of your segment, which type of places they loiter most and trade your products through such places. Like a credit card can be advertise surrounded by Airports.
Now technicaly near is something call cluster analysis and multidimensional scale. Cluster analysis help you within finding and target the exact cluster through deviational studies. In Multidimensional scale on the x axis you pinch segment and functions of similar products and underneath whichevre cluster your product function is much verbs or cluster together that is to say your segment.


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