What is First-mover good thing of Building brand effectiveness?
Answers: First-mover advantage
Business strategists repeatedly talk just about first-mover advantage. In vocabulary of brand development, by “first-mover” they be set to that it is possible for the first successful brand in a souk to create a clear positioning in the minds of target customers earlier the competition enters the open market. There is plenty of evidence to support this.
Think of some leading consumer product brands resembling Gillette, Coca Cola and Sellotape that, in frequent ways, defined the markets they operate surrounded by and continue to front. However, being first into a flea market does not necessarily guarantee long-term success. Competitors – drawn to the soaring growth and profit potential demonstrated by the “market-mover” – will enter the market and copy the best elements of the leader’s brand (a pious example is the way that Body Shop developed the “ethical” personal carefulness market but be soon facing stiff competition from the major large street cosmetics retailers.
The First mover is the first business in a latest category. Because you are the first mover, you can gain top position in people's minds within that category because there is NO other business to compete beside. Then as other businesses come in, they articulate "we are like so and so" and they are other the runners up,
Think ebay. First mover in the online auction and nobody have come close, despite a number of attempts.