Finance Question - Product Development?
Can anyone explain what is the BCG (Boston Consulting Group) Matrix and how can it assistance a firm desire upon modern product nouns initiatives?
Answers:
BCG portfolio matrx is also calle growth, marketshare matrix where on earth you hold growth on one axis and flea market share on the other. You hold working anticlockwise from the right bottom box one have dogs, problem childs, stars and currency cows. So initially a product is a dog where on earth you hold low souk share and low growth potential. When a product is at this stage one usually studies the change required and moves to the star box where on earth the growth potential is soaring and bazaar share low. Here one developes the product further and the product moves into the change cow box where on earth flea market share is illustrious and the growth is lofty or sometimes stagnating. From here it is the duty of the marketer to prolong the life span cycle or create the existence cycle progress strategies.
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Answers:
BCG portfolio matrx is also calle growth, marketshare matrix where on earth you hold growth on one axis and flea market share on the other. You hold working anticlockwise from the right bottom box one have dogs, problem childs, stars and currency cows. So initially a product is a dog where on earth you hold low souk share and low growth potential. When a product is at this stage one usually studies the change required and moves to the star box where on earth the growth potential is soaring and bazaar share low. Here one developes the product further and the product moves into the change cow box where on earth flea market share is illustrious and the growth is lofty or sometimes stagnating. From here it is the duty of the marketer to prolong the life span cycle or create the existence cycle progress strategies.