What's the Market factor?
Answers: Market factors
An important open market factor is "buyer behaviour"; how do buyer's want to purchase the product? Do they prefer to buy from retailers, locally, via mail demand or perhaps over the Internet? Another considerable factor is buyer needs for product information, installation and servicing. Which channel are best served to provide the customer with the information they requirement before buying? Does the product obligation specific technical assistance any to install or service a product? Intermediaries are often best placed to provide servicing fairly than the original producer - for example contained by the case of motor cars.
The keenness of channel intermediaries to bazaar product is also a factor. Retailers in picky invest heavily in properties, shop fitting etc. They may want not to support a particular product if it requires too much investment (e.g. training, display equipment, warehousing).
Another historic factor is intermediary cost. Intermediaries typically charge a "mark-up" or "commission" for participating in the drain. This might be deemed unacceptably big for the ultimate producer business.
One hour and no answer .?
Market factor
- Demand - inland, overseas
- supply -....". ...
- inflation
-competition from rivals
- monetary conditions - micro and macro
- demand for environments
- Govt. rules
....etc. etc. Anybody ?
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