What are the benefits of creating competition between two products that you own anonymously?

i work for a holding group that have shares within two concrete estate companies who are trying to devolop two seperate private communities and creating competion to market these projects .is near any benefits from this strategy to some extent than annoucing that you own these two projects?

Answers:
Its like as creating competition between two salespersons working in your company. To motivate both to work better and eventually, you're the one who ends up purchase.
You could create your self into collapse. If it is done creatively minus a price period of war, you can bring in it comparison shopping and pride of living in one or the other.


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