What should be included within a customer orient e-commerce site?
Answers: 1. Strong customer support methodology. Have a process in place for phone and email support requests that is consistent and relentlessly better.
2. Security. Use the highest level of wellbeing to protect customer information through the entire process.
3. Effortless returns and exchanges. No questions asked. It's the price of doing business online and you cannot get around it (except possibly for customized/engraved-type items.)
4. Testimonials - real-world testimonials about the processes of the store, returns, etc.
5. Reviews of products. Allow customers to review products on the site.
6. A blog - this is a place where an overt, transparent conversation can occur with consumers - surrounded by public view. This is your chance to show your skills surrounded by dealing with people.
7. Consistent policies - Make sure consumers know you're unbiased and easy to do business with, but that you will not be taken good thing of. Embrace most mishaps as a price of doing business, but call out those going beyond reasonable.
8. Strong privacy/anti-SPAM policies. Make it undemanding to opt-in or opt-out of your email lists.
9. Suggested items... when possible, use software to help the consumer find suggested items, trimmings that are genuinely helpful - not of late random up-sells.
10. Loyalty program. If a consumer refers a friend or orders from you consistently, do something special for them. You don't enjoy to advertise this - the consumer will advertise it for you.
11. Monitor social networks for dissatisfied customers. Reach out to them contained by full view of the public and engage them - trying to see their point of outlook. But don't forget #7