How can I promote a topical soft drink contained by the souk as a open market chief?
Answers: Since this question is listed 10 times, I may as capably get 20 points...
Who is your target audience? If they are teens and young adults, I'd hold signage strategically placed at events they'd frequent, such as amusement parks, movies, haunted houses, malls, etc. Near the signage, I'd have a booth set up to give away the drinks as a promotion. I'd also setup a promotional website to drive emergency and encourage strong purchasing behaviors. If possible, I'd gather their e-mail info by have them sign up at a booth to win something like a car (Scion Tc, Honda Civic) and for roughly speaking X months I'd gather their information for e-mail blasts directing them to the site. This booth would be set up in one of the places I timetabled at the beginning near one of the highest banners.