Help next to guerilla selling please...please?

Any tips on how it relates to any of the theories of advertising? OR just any examples youve see lately in life, movies? Is applebees on the movie tala daga night (don't know how to spell it) it that a form of guerilla advertising, since they show it often contained by the movie?

Answers:    Here's a great example:

http://www.engadget.com/2007/01/31/aqua-...

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