Define intercontinental marketing stratergies?
Answers: Here is a view of marketing strategies per wikipedia (I'd urge you to do deeper research, but this is a good start). Marketing strategy is impossible to tell apart no matter what. From a global perspective you'd hire these strategies in other countries. However, you can also do product extensions and brand extensions into other countries as well.
Per wikipedia:
Every marketing strategy is one and only, but can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. A brief description of the most adjectives categorizing schemes is presented below:
Strategies base on market dominance - In this scheme, firms are classified base on their market share or dominance of an industry. Typically there are three types of souk dominance strategies:
Leader
Challenger
Follower
Porter generic strategies - strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the marketplace penetration while strategic strength refers to the firm’s sustainable competitive advantage.
Cost direction
Product differentiation
Market segmentation
Innovation strategies - This deals with the firm's rate of the untried product development and business model innovation. It asks whether the company is on the cutting fringe of technology and business innovation. There are three types:
Pioneers
Close followers
Late followers
Growth strategies - In this scheme we ask the question, “How should the firm grow?”. There are a little different ways of answering that question, but the most common give four answers:
Horizontal integration
Vertical integration
Diversification
Intensification
A more detailed scheme uses the categories:
Prospector
Analyzer
Defender
Reactor
Marketing warfare strategies - This cook up draws parallels between marketing strategies and military strategies.