How Wendy's (fast food) company conducts marketing act using chosen business orientations??

What is Wendy's company profile?? Type of business orientations Wendy's company using?? Reasons Wendy's using chosen business orientations??


My advocate wanna me do this for my college project and if anyone know this please serve me to find the informations.

Answers:
Wendy's brands include:
Wendy's
Cafe Express
Pasta Pomodoro
For brief description on their 'business position' you can check Wendy's investor relations page (link below)

on the interview why? the answer is simply diversification and brand expansion. They enjoy started near one type of hurriedly food business and after seeing that it is successful they merely expanded surrounded by similar but specialized businesses. Each of their brands is in the food industry but near different touch surrounded by command to takeover different target clientele.


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