Who is responsible for marketing a spirits product?

I mingy for products close to Smirnoff and Jose Cuervo...

Is it the distillery? (doubt it)
The factory owner?
The distributor? for most products this vary by country/region
The parent or holdings company?

primarily, where on earth would i find the CMO for a product resembling Smirnoff??

Answers:
Hi Brit,

In most instances, the CMO resides next to the brand owners, within the defence of smirnoff it would be dieago brands. They can be contacted at Diageo plc, 8 Henrietta Place, London, W1G 0NB.

They bazaar heaps of other brands.

Their website is diageobrands.com.

Their CEO is Paul Walsh.

Brand nouns is usually done by individual brand managers/director of the brand in companies similar to this and they usually work on strategies. They will evaluate proposals from all marketing/branding companies and opt on which marketing direction that they will thieve.

I hope this help
Britt -- the companies are so big--- they hire staff to flog and promote..
Dale Ernhart Jr get $20M a year to put Budwiser on the side of his nascar see sports car..


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