What is the effectiveness of end on promotion and promotional?
Answers: THE VALUE OF OBJECTIVES
One of the reasons tons companies fail to set specific objectives for their promotion and promotional programs is that they fail to authorize the value of doing so. There are several critical reasons for setting hype and promotional objectives:
A. Communication—Specific objectives serve as communication devices and facilitate the coordination of the various groups working on the drum up support on both the agency and the client side. Problems can be avoided if all party involved have a set of written and approved objectives to guide their decision and actions.
B. Planning and Decision Making—Specific objectives can be adjectives as a guide or criterion for decision making. Advertising and promotion planners are commonly faced near a number of strategic and tactical option in areas such as creative, medium, budgeting and sales promotion. Choices among these option should be made on the basis of how ably a strategy or tactic matches the promotional aspiration.
C. Measurement and Evaluation of Results—A very impressive reason for setting specific objectives is that they provide a benchmark or standard against which nouns or failure of the cause can be measured. When specific objectives are set it becomes easier for paperwork to measure what have been consummate by the campaign.