What is the planning creative strategy?
Answers: PLANNING CREATIVE STRATEGY
Those who work on the creative side of advertising regularly face a chief challenge. They must lug all the research, creative briefs, strategy statements, communication objectives and other inputs and transform them into an media hype message. Their job is to write copy, design layouts and illustration and produce commercials that communicate effectively. Marketers usually hire advertising agencies to develop and implement their hype campaigns because they are specialists within the creative function of advertising. However, it is esteemed to point out that the development of creative strategy also involves representatives from the client side and other family in the agency as all right as the creative staff.