What is qualitative and quantitative work in doing mba project?
I am doing mba marketing. i would resembling to do project on media hype. but, can anyone clearly distinguish between qualitative and quantitative work in project?
Answers:
Basically Qualitative research is primer base and quantitative is numbers base.
With a qualitiative questionnaire or interview you tend to ask plain terminated question and afterwards analyse the content of the respondents answers. For example you might ask what scope of nouns the respondent have have using a fastidious method of media hype.
With a quantitative questionnaire you ask question where on earth the answers are adjectives numbers:
- any a specific number, i.e.how various $'s do you spend on exposure, or
- you ask the respondent to select one number out of a reach, i.e. select 1 if patently will not try this specific medium for media hype, select 2 if probably won't, select 3 if unsure, select 4 if might, select 5 if manifestly will or own (this is a Likert Scale).
You analyse quantitative facts using parametric or non-parmetric statistics, can be done beside statistics software.
Hope this help...
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Answers:
Basically Qualitative research is primer base and quantitative is numbers base.
With a qualitiative questionnaire or interview you tend to ask plain terminated question and afterwards analyse the content of the respondents answers. For example you might ask what scope of nouns the respondent have have using a fastidious method of media hype.
With a quantitative questionnaire you ask question where on earth the answers are adjectives numbers:
- any a specific number, i.e.how various $'s do you spend on exposure, or
- you ask the respondent to select one number out of a reach, i.e. select 1 if patently will not try this specific medium for media hype, select 2 if probably won't, select 3 if unsure, select 4 if might, select 5 if manifestly will or own (this is a Likert Scale).
You analyse quantitative facts using parametric or non-parmetric statistics, can be done beside statistics software.
Hope this help...