How lots types hold on Advertising Agencies?
Answers: Types of Advertising Agencies : —
All agencies are not the same as expected. This section discusses the assorted types of agencies including the following:
1. Full Service : —
These agencies offer their clients a full inventory of services including account services, marketing planning and research, medium planning and buying, sales promotion, creative services, and interactive medium. The various departments of a full service agency include:
o Account services : —
The association between the advertising agency and its clients. Account executives serve as the liaison between the agency and client and are responsible for coordinating the agency's hard work in planning, creating and producing ad.
o Marketing services : —
Many full-service agencies provide a variety of marketing services to their clients and uphold departments such as research, strategy and planning and media. In a full-service agency the medium department is very far-reaching since many clients are consolidating their medium buying to save money and add to media success.
o Creative services : —
Agency personnel in this department include artists and copywriters who are responsible for the creation and execution of the clients public relations messages. Creative services may also include print and broadcast production departments which are responsible for actually producing the promotion messages and putting them into final form. The traffic department coordinates all phases of production and see that all ad are completed on time and deadline for submitting the ads to the medium are met.
Management and finance—
Like any other business, an advertising agency must be manage and must perform supporting operating and administrative functions such as accounting, finance and human resources
Attention should also be given to the two prime types or agency organization structures used by agencies. Under the departmental system respectively of the agency functions is set up as a separate department and is called upon to make its specialty for all of the agency’s clients. Many agencies use the group system contained by which individuals from each department work together as team to service a particular article. Many clients prefer the group system because agency employees become extraordinarily familiar next to their business and it ensures continuity within servicing the account.
Other Types of Agencies and Services
1. Creative boutiques : —
These types of agencies specialize contained by and provide only hype creative services. IMC Perspective 3-2 provides some insights into these small agencies.
2. Media buying services : —
These are independent companies that specialize in medium planning and buying. Many companies use independent media buying to plan and purchase medium and an advertising agency to bar their creative work.