Best bearing to attract sponsors or advertisers for magazine?

What is the best channel to buy advertisers for a magazine.

I'm going to start a 'zine and would resembling to approach ample companies similar to Airlines, Banks,.

I'm not sure how to approach them and who i should speak next to.

If anyone have any experience next to these, warning would be appreciated. thanks

Answers:
Most foremost companies hold their own selling departments so start here. You should show them able to be gauged results they can attain by promotion near you.
I'll flaunt on your magazine if it's free!

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Start near the hype dept. Make sure they enjoy duplicate customers that would be reading your magazine. For example, if your magazine target teenagers, I wouldn't step to a edge or airline for advert support, I would try music stores. Also distribute free sample of the magazine & extend discount rates.

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