How does Amazon.com creates such a strong brand awareness?

Answers:
They use a name which have nought to do near their business and is provocative, in a style. They also get lucky near huge stock appreciation within their untimely stages when they weren't even profitable. Therefore, almost everyone know what Amazon.com is.

they go big speedily and made sure they be talk nearly recurrently.
They pioneered the affiliate program on the internet and verbs to set library