What is Hierarchy of wants on consumer ruling making process?
Answers: Hierarchy of needs—one of the most basic and popular approaches to analysis consumer motivation is the classic theory of human motivation popularized by Maslow. His ranking of needs postulates five unfinished levels of human requests:
o physiological needs
o safety wants
o social/love and belonging needs
o esteem requirements
o self-actualization needs
The implication of Maslow’s hierarchy for developing advertisement that appeal to different types of needs should be discussed.
This is probably referring to Maslow's Hierarchy of Needs. Abraham Maslow identified five level of human needs.
The basis level is Biological/Physiological survival wishes which include food, shelter, air, etc.
Level two is sanctuary and security, law, financial security, etc.
Level three is our social call for for love and belonging, family, friends, etc.
Level four address esteem, recognition, self-respect; it's how we get the impression about ourselves and how we hope others get the impression about us.
Level five is the mount of the pyramid referred to as Peak Experiences or Self-Actualization which include personal growth and potential.
It's easy to see how this fits within with influencing the consumer's administrative process. Advertising life insurance take on an entirely different tone than selling jewelry, baby food, dating services, etc.