What are the differences between thematic and tactical advertisement?
Answers:
Thematic advertisement convey or cover a them that would appeal to the marketplace man targeted.
Tactical exposure is aimed at specific open market segment and persuading them to progress to a exceptional place or buy a convinced service for reason that would appeal to them
Thematic ad are designed to relate more directly to the brand's overall positioning, to be more ongoing and usually to be of a broader breadth in the total marketing program for the brand. Tactical ad also support the brand positioning but may be for a one-time flurry or may come up as the result of a special, opportune necessitate. Generally they would not be integrated into any long-term marketing program. An classified ad suggesting the product is for young-looking men by showing them enjoy sports = thematic. An advert hype a specific concert young at heart men might attend = tactical.