What is Target audience?
Answers: Target audience—a good object should specify a well-defined target audience. The target audience is usually identified in the situation analysis and may be base on the variables discussed
Target audience is who you are trying to reach out to.
For example, saturday morning cartoon their target audience is children from years 6 to 14 (or something like that) while sports shows are geared towards men 18 to 45.
As you will spy the commercials/advertising are different... more cereal and toy commercials for the cartoons and more beer commercials for the sports shows.
Your specific group you ponder might purchase the product, or you are designing the product for.
The customers you are trying to sell to. What are their age, sexual characteristics, national origin, etc...
For example - cereal manufacturer target audience is young children. Where and when do they primarily hype? Commercials shown during early morning cartoon.
The specific range contained by age, gender and sex as a whole/group that you are trying to conquer with a certain/specific message!